Strength & Conditioning · London

Performance
coaching backed
by true science.

Data-driven strength & conditioning for athletes — built on velocity-based training, force plate assessment, and individualized program design.

CSCS
NSCA Certified
ASCC
Accredited Coach
MSc
Strength & Conditioning
About

Alfred Wong

MSc Strength & Conditioning · CSCS · ASCC

I am a strength and conditioning coach based in London. I have worked with clients from 16 to 75, from elite junior basketball players at one end, a 75-year-old cyclist at the other. This journey has taught me to build a programme around the person in front of me rather than the sport on their profile.

Alongside performance work, I take athletes through the later stages of return to play after season-ending injuries such as ACL reconstruction and Achilles rupture, working with the athlete's medical team on the strength and load side.

I test and track with force plates throughout, and use velocity-based training so that each session produces the specific adaptation it was designed for, rather than assuming it did.

Experience
  • Lead S&C coach at Surrey 89ers (Super League Basketball - SLB)
  • Lead S&C coach for England U15 boys basketball team
  • Lead S&C coach at City of London Academy (Elite Academy Basketball League, Men's & Women's)
  • 6 years of personal training experience
Services

Three pillars,
one system.

Assessment informs programming. Programming is tracked in every coaching session.

01

Assessment

Movement screening, Force Plate testing, biomechanics analysis - map out the skeleton of the training plan.

02

Program Design

Individualized strength and power programming built around velocity-based training, periodized to competition schedules and each athlete's testing profile.

03

Coaching

Hands-on technical coaching for lifting, jumping, and change-of-direction mechanics — in-person in London or remote with video review.

Pricing

Packages built
around access.

Assessment

£60/ session

Single-session testing: CMJ, drop jump RSI, isometric dynamometry, full report.

  • Force plate testing
  • Written performance report
  • 30-min debrief
Book Assessment
Most Common

Coaching Block

£720/ month

Ongoing programming and in-person coaching, re-test every 2 months to monitor progress

  • Initial assessment included
  • 2× in-person sessions / week
  • bi-monthly retest & report
Start Coaching

Remote Programming

£180/ month

Remote athletes and teams: programming plus video technique review, no in-person requirement.

  • Custom program updates
  • Video technique review
  • Async messaging support
Enquire
Get in touch

Start with an
assessment.

Based in London, working with athletes locally and remotely. Get in touch to book a testing session or discuss a coaching block.

alfred.whyperformance@gmail.com
WHY?Performance
© 2026 Alfred Wong S&C. All rights reserved.